Dr. Yi Fu serves as the postgraduate supervisor of Tourism Management, School of Cultural Tourism and Geography, Guangdong University of Finance and Economics, 21 Luntou Road, Guangzhou (510320), Guangdong, China; senior researcher of management, Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, China. His research interests include cultural tourism, experiential marketing, cross-cultural studies, destination management and information management.