Dr. Riddhish N. Joshi is an Assistant Professor at S. R. Luthra Institute of Management, Sarvajanik Univeristy, Surat, Gujarat State, India. He has completed his Ph.D. in Management from Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat State, India. He earned his M.B.A (2004) in marketing from South Gujarat University. He is having total 19 years of experience which includes 8 years of industry experience and 11 years of academic experience. His research interests are international marketing, entrepreneurship, consumer behaviour, consumer psychology and international economics. His 22 research papers are published till date including journals indexed in Scopus and listed in ABDC.