Humanity is evolving. The process of digital transformation is changing all dimensions of the human experience. Is transforming the environment, the system of objects, the social relations and the way we conceive the world. It has transformed de production, distribution and consumption systems.  The transformation that is taking place is about the whole of society and is societal.

In this book, we want to address the topic of re-invention of social identity in the age of digital transformation. There are analogical, digital and digital-borned identities. However, in the digital society also are emerging synthetic identities. In the same way that biology synthesizes new forms of life, and nanotechnologies new forms of materials, the digital society is creating new forms of socialization, of thinking, of being, of doing and of having. The digital society is a knowledge, creative, design, entrepreneurial and innovative society. Is a networked and a lab society that is re-inventing, and re-designing itself continuously to fit in a new digital order that is not yet fully defined.

What do we talk about when we speak about identity in the age of digital transformation? How does everyday digital experience transform us? Are social scientists becoming social engineers of new forms of identity and meaning systems? Who will be who, what, when and where at the moment when the boundaries between digital and physical worlds became blurred? What are the socio-digital and synthetic identities that are emerging in the network as a result of computer-mediated communication? Digital transformation is offering new spaces for communication and socialization where identities are managed in other ways. Digital identity is created, hacked and re-invented. How do we build a new social-digital order in view of the fact that identity, like life and matter, can also be designed with the help of Social and Digital Technologies?